Last week we finished changing our front window displays, the ones that face Ingersoll Avenue. We tend to change these graphics pretty regularly, so look out for the next “edition”. The idea behind the transition this time around was to highlight just a few of the talented local artists who trust Beeline and Blue with the delicate, and – by the same token – often critical scanning and reproducing of their work on canvas, paper, or a multitude of other archival media.
We wanted to convey the look of a trendy art gallery located in an old loft with exposed brick and retro lamps. We also thought the juxtaposition (literally and figuratively) of a tough, impenetrable surface like brick and the fragility of huge panes of glass would create an interesting dissonance. Listen to us waxing all artsy-craftsy!
We think it turned out pretty cool. And the artists whose works are pictured are floored to have their pieces out there on display for tons of passers-by to appreciate.
One thing that may not be totally obvious from these pictures, is that from the inside of our building looking out through these same windows, the images completely disappear and the windows themselves don’t look as if they have anything on them at all. You’re welcome to come inside and see this phenomenon for yourself anytime during normal business hours (8a.m. – 5p.m., Monday to Friday).